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Founded in 1886, Taylors has been supplying quality tea and coffee products to UK consumers for generations.  Taylors has built long-standing relationships with global growers, sourcing the best quality raw materials that are then blended with love and expertise in Yorkshire.

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Create a new direct-to-consumer (D2C) proposition for one of the UK’s leading and best-loved coffee and tea brands.

The brief

We worked closely with the senior management team to understand the commercial need for D2C and the KPIs that would define success, then produced a business case with various options for implementation. We created a working group within Taylors consisting of key personnel from a broad cross-section of the business and hosted workshops to create a vision, ideate around core business and consumer requirements and prioritise the plan for delivery. A key partner from the Thrive Collective (experience design agency) was then employed to deliver further strategic direction, prototypes and a MVP.

The approach
The result

End-to-end planning and delivery encompassing branding, product range, digital product and service design, commercial model, customer experience, technology, operational capability and trading. Employed a lean start-up method to rapidly deploy a MVP and test concept with customers, including digital experience, physical product, innovative packaging and business models (e.g. product bundles and subscription).

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